Meet Our Team


Eliza Wong



Eliza began her career in market research after 7 years working in several trading companies as their General Manager. Right now she has worked in market research over 20 years.

She graduated from the Hong Kong Polytechnic University majoring in Management Accounting in 1987 and is an Associate Member of the Chartered Institute of Management Accountants since1991.


Before Eliza joined GMD, she worked in various market research companies, in Nielsen (HK), Environics (Calgary, Canada), Synovate (Greater China) and GMD (Hong Kong and Taiwan). In the past 10 years, she has mainly focused on the China market.


Before market research, Eliza was working in various retail industries in Hong Kong, mainly focusing on luxury products. She worked for Christian Dior Fashion, MCM, Bottega, Venetta and Kenzo in 1989 to 1992. She also worked for Pizza Hut and was responsible for acquisition projects for Ikea and The Optical Shop in 1987. After starting in market research, she also heavily supported luxury clients such as Chanel, Bvlgari and LV on various projects. 

During her career, Eliza also conducted training at D&B for Retail Management, and was a consultant for France Bridal and “Ho’s Fashion”.  Acting as consultant, she provided weekly training to the store girls, and also supports on window design and store display.


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